On our way to the biggest startup show in the German-speaking world.
Kenna —Make it real.
Real startups. Real investors. Real deals. We're not building the next startup show — we're building the one everyone will be talking about in two years. Broadcast stage at SPARK, Junghof Plaza, built for TikTok, YouTube, LinkedIn, Twitch & Instagram — not for TV.
The Statement
We're not here to play along.
We're here to set the standard.
KENNA isn't a one-off format. It's the beginning of the biggest social-native startup stage in the German-speaking world — built from the very first episode to last. Whoever gets in now helps shape it.
And the names that will step onto this stage?
Nobody sees them coming yet.
The format
12 episodes. 4 startups. Real deals.
Other shows produce for TV and then cut something for social afterwards. We flip it completely: every 45-minute episode is built for the feed from the very first take — and gets relentlessly broken down into 100+ native clips that flood the algorithm, instead of disappearing in the credits.
01
On-site pre-interview
We visit the founders before they visit us. Closeness, story, everyday life: the heart of the social content.
02
Studio pitch
A professional stage at SPARK Frankfurt. Short, unfiltered, in broadcast quality.
03
Jury Q&A
Numbers, margins, market. Real investors ask what a backer would ask. Unfiltered.
04
Deal or no deal
No script, no stalling. In the end there's an offer on the table. Or there isn't.
The episode mix: 2× investment-ready · credibility 1× storytelling star · emotion 1× entertainment · virality
The stage
First choice: SPARK on Junghof Plaza.
2,500 m² of event and broadcast stages in the heart of Frankfurt's banking district, with Europe's largest indoor LED wall, permanently installed broadcast technology and Frankfurt's largest private rooftop terrace. This is where corporations usually shoot their keynotes — we shoot a startup show here. The tech disappears so the moment stays. Camera and editing: FEM.
- First choice
- SPARK Junghof Plaza
- Area
- 2,500 m²
- LED wall
- 90 m² · Europe's largest
- Capacity
- 200 PAX + streaming
- Distribution
- TikTok · YT · LI · Twitch · IG
Skyline Terrace
Liberty Stage
Horizon StageStarting the walkthrough opens a connection to Matterport Inc. (USA), which transfers your IP address and device data. Nothing loads before you click.
Open in new tab ↗Reach
One episode becomes 100+ clips.
Shorts & best moments, founder stories, jury reactions, behind the scenes: every platform served natively, on a steady rhythm. We don't show up once per season — we're in the feed every week. Constant presence instead of a one-day flash.
On board for the pilot episode
Official media partner
Powered by the Founders League ecosystem.
The Founders League is the interactive ecosystem for ambitious founders, and hosts the largest startup live show in the DACH region. Since 2022, the place where bold ideas become visible brands.
As an official media partner, the Founders League brings its network and community on board with KENNA: access to the strongest young teams in the German-speaking world, and to founders who have already proven they belong on a stage. Their ecosystem, our feed. Together we make founders visible who deserve it.
foundersleague.de ↗
Official media partner
Editorial coverage by Trbusiness.
Trbusiness provides editorial coverage of KENNA, reporting on the pilot episode, the founders, the investors and the season’s most exciting deals.
trbusiness.de ↗For partners
Visibility that doesn't look like advertising.
Nobody sees a logo in the credits. At Kenna your brand is right in the middle of the production from day one: on set, in the conversation, in the clip — and in every single one of the 100+ cut-downs that spread across the web afterwards. Because it's made for the feed, every episode lands exactly where your audience is already scrolling.
Presence
Serial visibility
A campaign runs for four weeks. A season runs for a whole season, plus everything that keeps living in the feed afterwards.
Access
First access to startups
Partners meet the founders before anyone else, with the option to invest, collaborate or recruit.
Material
Content to keep
Clips, stills and raw footage for your own use, for sales, employer branding and your own channels.
Partner packages · Season 1
Four ways on board.
From title presence across the entire season to a single, targeted appearance. Every package can be combined and tailored to your goals.
Presenting Partner
Presenting
€150,000
Season 1 · exclusive
- “presented by …” — title billing
- Spotlight clip in every episode
- Advisory board seat & jury access
- Category exclusivity
- Your own content series
Category
Gold
€45,000
Season 1
- Integration in 4 episodes
- Logo in opening & closing credits
- 6× dedicated social posts
- Jury invitation
Partner
Silver
€25,000
Season 1
- Integration in 2 episodes
- Logo in closing credits
- Right to suggest startups
Supporter
Bronze
€10,000
Season 1
- Logo presence
- Product placement on set
- Social tagging
| Benefit | Presenting€150,000 | Gold€45,000 | Silver€25,000 | Bronze€10,000 |
|---|---|---|---|---|
| Naming rights “presented by” | exclusive | — | — | — |
| Presence in all 12 episodes | ✓ | ✓ | ✓ | ✓ |
| Logo in the intro | ✓ | ✓ | — | — |
| Mention by the host | every episode | 4 episodes | — | — |
| LED wall branding at SPARK | ✓ | ✓ | — | — |
| Product integration on set | ✓ | ✓ | ✓ | ✓ |
| Own spotlight clip per episode | ✓ | — | — | — |
| Social posts | 24 | 12 | 6 | 3 |
| Story mentions | 60+ | 24 | 12 | 6 |
| Behind-the-scenes content | own series | ✓ | — | ✓ |
| Access to all startups | ✓ | Recruiting | Recruiting | — |
| VIP at shoot days & events | all days | ✓ | ✓ | Networking |
| Advisory board seat | ✓ | — | — | — |
| Category exclusivity | ✓ | — | — | — |
← Scroll the table sideways →
Prefer to invest rather than sponsor? A direct investment in the Kenna platform runs separately from the partner packages. Get in touch.
For startups
You've built something. Show it.
The first spots for Season 01 are taken — but not all of them. If your product is past the idea stage, apply. No glossy pitch, no buzzword bingo: honest numbers and something that actually works. This is the stage you belong on, before everyone knows you.
Where we stand
We're not starting from zero.
The concept, the crew and the first commitments for the pilot episode are in place — while others are still pitching, we're shooting. What's still missing are the sponsors who ignite the full season. That's exactly why the best positions are, right now, still open. Whoever gets in now is in from the very start.
Now · Pilot episode
The proof
The pilot episode gets filmed and edited, for sponsors, SPARK and startups.
Next · Partners
The positions
With the finished pilot in hand, we head into the conversations. Early partners secure the best spots.
Then · Season 1
The launch
Pre-production, startup screening, the shoot block at SPARK, launch across all five platforms.
Contact
Let's talk.
Media kit, package details, shoot dates. The best spots go first — and there won't be more. Reply within one business day.